A quiet technology revolution—one that will radically change the way the internet works—is likely to catch much of the world off guard. It involves the “semantic web”—a way of organizing and presenting web content not as documents but as items of data that are linked by both meaning and relationship. A shockingly high percentage of businesspeople have never even heard of the semantic web, which bodes ill for their ability to position their organizations to cope with its implications or exploit its opportunities.

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