Gartner’s Hype Cycle of 2015

The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that business strategists, chief innovation officers, R&D leaders, entrepreneurs, global market developers and emerging technology teams should consider in developing emerging-technology portfolios.

“The central theme for this year’s Emerging Technologies Hype Cycle is Digital Business. As enterprises embark on the journey to becoming digital businesses, they will leverage technologies that today are considered to be “emerging,” said Hung LeHong, vice president and Gartner fellow. “Understanding where your enterprise is on this journey and where you need to go will not only determine the amount of change expected for your enterprise, but also map out which combination of technologies support your progression.”

Gartner’s Hype Cycle of 2015

Gartner’s Hype Cycle of 2015

As set out on the Gartner road map to digital business, there are six progressive business era models that enterprises can identify with today and to which they can aspire in the future.

Six Business Era Models in the Digital Business Development Path
Stage 1: Analog
Stage 2: Web
Stage 3: E-Business
Stage 4: Digital Marketing
Stage 5: Digital Business
Stage 6: Autonomous

Since the Hype Cycle for Emerging Technologies is purposely focused on more emerging technologies, it mostly supports the last three of these stages: Digital Marketing, Digital Business and Autonomous.



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Babaoğlan is a seasoned sales leader and management professional with 8 years of diverse experience on solution selling and key account management in global players.



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