For many enterprises, the timing is right to create a next-generation mobile strategy. Although many CIOs have already implemented mobile technology, much of it has been tactical in nature. CIOs and their teams should now pursue a more strategic approach to mobile capabilities. If not, they risk making the wrong long-term investments, or, more importantly, they may miss emerging customer needs that are to become commonplace.
This research provides CIOs with a set of guidelines and questions that can be used to help form or validate their mobile strategies. The emphasis is on evolving the first-generation strategy to one that is more aligned with current mobile technologies and trends.
Here is the key finding and recommendation checklist of guidelines to ensure that the next-generation mobile strategy they pursue includes the major foundational elements that will be important in the future.
– A mobile strategy should evolve to become aligned with and support an enterprise’s overall strategy. It describes how mobile capabilities help an enterprise achieve its goals.
– There is still an opportunity to innovate with mobile technology. Enterprises must migrate from using mobile as an extension of the Web to using mobile as a way of doing things that were never possible with any other technology.
– A second-generation mobile strategy will expand beyond IT (business-to-employee [B2E]) and marketing (business-to-consumer [B2C] or B2B). It will include a much broader set of decision makers, funding sources and partners. New governance approaches, as well as increased risk assessment and mitigation strategies, will be required.
* Develop a mobile strategy that includes four main sections:
– The demand section describes what capabilities will be delivered to consumers/citizens and employees, and how these meet enterprise goals.
– The supply section describes what tools and resources will be used to fulfill the capabilities and the experiences sought in the demand section.
– The governance section describes the stakeholders involved and how decision making, approvals, and funding will be managed.
– The risk section describes the security, financial and competitive risks involved in pursuing the proposed strategy.
The report is here.