What Happened @ Mobile World Congress 2012

What Happened @ Mobile World Congress 2012

I attend this year MWC in Barcelona and, want to share the combined announcements that made from big global vendors in Mobile World Congress.


  • Google showed the most special booth concept, and the attendees loved it. A large number of new Android devices announced and Eric Schmidt’s keynote was really attractive.
  • IBM focused its booth on Smarter Planet and the partnership with Huawei to create mobile enterprise solutions, initially for Chinese companies but with global aspirations (Smart Workspace@Mobile). Moreover, Bob Sutor, VP, Open Source and Standards, gave a very insightful update on IBM’s mobile strategy and the integration of Worklight.
  • Microsoft invites attendees to go up against Windows Phone 7 phones to prove that Windows Phone is faster in uploading a photo to Facebook, finding a nearby restaurant and other tasks. On top of that, Microsoft unveiled the Windows 8 consumer preview, clearly stating that it was not a finished product.
  • Oracle was untypical quiet, without major announcements. They focused their booth message around the benefits of the Cloud and how they help Telcos to leverage their unique data assets via the Oracle Service Delivery Platform.
  • Security vendors: Symantec announced advances in core areas of its mobile security product, including Symantec Mobile Management for Microsoft SCCM. Good Technology rolled-out partnerships with Microsoft and Nokia for generally securing Windows Phone 7 and Lumia devices in particular and with RSA for securing mobile apps.
  • Not too many small mobile platform and device management competitors had a presence at the congress. Antenna, Tango, and Verivo came with small booths, only Airwatch showed a nice booth concept and good demos of their analytics features on top of their MDM solution.
  • SAP made some strong announcements around Afaria 7.0, SAP and Samsung mobility co-innovation and the new telco 2.0 billing solutions.

Other important announcements are;
Nokia announces partnerships with SAP, Good, and AirWatch for Windows Phone and Asha 302 business-ready devices.
AT&T announces MobileIron Connected Cloud MDM offering and expansion of mobile security platform to include network-based security controls.
Good announces partnerships with Box for Good Dynamics and RSA for two-factor authentication.
Samsung and SAP partner to bring Android tablets into the enterprise.
IBM finalizes the acquisition of MEAP provider Worklight.
VMware announces Telefonica will offer VMware Horizon Mobile as a service.
Kaspersky introduces Kaspersky Tablet Security product.
Box announces a partnership with Enterproid.
Open Kernel Labs and LG announce a partnership on “defense-grade” virtualized devices.
Red Bend Software and Panasonic partner to deliver app management service for Touchpad.

For a detailed analysis you can also glance on Forrester – Thoughts From My Pilgrimage To Mobile’s Mecca

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Ali is a seasoned business leader and executive with 10 years of diverse experience in Digital and Commercial areas of IT industry. He gained broad experience in managing on-demand (cloud) and on-premise offerings in both Public and Private sectors in Turkey and UK&I.

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Ali Rıza Babaoğlan | All Rights Reserved, part of Grow in EMEA Investment Advisory group.